Peter Barraket has more than 18 years’ experience across the health food, vitamins and dietary supplements industry. In 1999, he moved into the corporate world and commenced working at Goodman Fielder. In 2003, he joined Blackmores, as its Corporate Development Manager, before being promoted to the company’s Chief Financial Officer and then Director for Australia. In 2012 he was recruited by Private Equity firm Next Capital to run the supplements division of Vitaco. More recently he was the CEO of Mr Vitamins, Australia’s largest independent health food retailer. Peter currently runs his own strategic advisory business called Natural Core and is the Managing Director for Australia at Designs for Health, a US-headquartered supplement firm which manufactures products for health professionals.